IMPORTANCE OF WEBSITE FOR DIGITAL MARKETING IN SME
Living in the digital world, a website is now a necessity for a business, big or small. If you have a business and don’t have a website, you are probably losing a number of great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow. The web has a far wider reach than any other form of advertising. A good website reflects your brand, offers high-quality content and is easy-to-navigate.
The benefits of a website are:
- Brings you closer to your audience.
- Results – or lack thereof – can be seen almost immediately.
Increasing visibility is one major factor that makes having a website important. Even if people have heard about your company, they may want to carry out research online first, before entertaining the idea of leaving the comfort of their own home. A website will not only give you credibility but it will also help to give the impression that your company is bigger and more successful than it may actually be. One of the great things about the internet is that the size of your company does not really matter. There is no reason that you can`t get your site to rank in Google ahead of a large multinational competitor and funnel off some of their traffic. This is a big part of the reason that a website is even more important for a small business than a big one, it tends to level the playing field.